Profile picture of Meg Soro at the Grand Canyon

Hi! I'm Meg Soro

Product Designer and Tinker

I'm currently a designer at Kroger Innovation Labs. When I'm not in the office I'm working on exploring the no-code movement, reading way too many books and getting lost in the woods.

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The Designers' League

An online community of 18,000+ young and established designers from around the globe, in one place, providing feedback, collaborating on projects, and creating a strong education and networking opportunities that may not exist locally.

The Designers' League was created to fill the desire every creative has; a sense of community. As Facebook community, it created options for those otherwise uncomfortable in traditional settings (university, portfolio sites, etc) to share their work and to grow.

As the group grew, we focused on expanding our key offering: our community. We wanted members to feel like they could share their work and get actionable feedback from members from all walks of life.

We encouraged weekly discussions, mentorships of all kinds, and sharing of educational content. Engagement and participation in the feed was interactive, critical, and shape-forming. Feedback was given with the purpose to grow. You won't find, "Love your work, check out mine!" on the TDL feed. You'll find actionable and rational feedback.

As needs expanded, we launched a website hosting a resource library, availible discounts, and a landing page for the community and it's social media networks.

Screengrab of the Designer's League Facebook Community
Screengrab of the Designer's League Facebook Community

Kroger

Kroger Digital Innovation Lab is home to the eCommerce's department of build quickly, test quicker, and fail faster products. Kroger Digital Innovation Lab is home to the grocery shopping experience of the next decade.

While we're a grocery delivery service, our key performance indicator is our dataset. Because the end goal of all of our products is possible nationwide adoption, we design features that not only serve the users' end needs but our overall organization's needs for innovating within the grocery industry.

Finding out share-ability and how users find our service is a key data point we want to track. In addition to deep-linking on the backend, we designed promotional and referral codes as well as a short feedback form to gather this data from users on the front-end.

Projects have included a 30 minute on demand delivery service, smart assistant shopping, and a scheduled weekly delivery service.

We're constantly soliciting feedback from current users and running non-proctored user tests. Sometimes we test a full feature, other times we test things as simple as an icon color change.

Screengrab of the Designer's League Facebook Community
Screengrab of the Designer's League Facebook Community

Iris by Lowes'

An Internet of Things Smart Home product designed from the ground up. The design had to take into consideration over 150 devices from 20+ vendors. Ther service allowed for complex scheduling if this then that rule building, and grouping along with home security and automation.

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The Iris home automation system had over 150 potential components. With such a large catalog of devices, Iris was designed to be modular and customizable throughout various device functionalities. This allowed for quick integration of new products and faster scalability across both mobile and web platforms.

With such a large catalog of devices, Iris was designed to be modular and customizable throughout various device functionalities. This allowed for quick integration of new products and faster scalability across both mobile and web platforms.

Screengrab of the Designer's League Facebook Community

The dashboard for Iris was designed to allow for quick access to your favorite devices, device history, and integrated with the individual services to allow for a holistic view of your home without requiring deep dives into data.