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UI/UX Design

E-Commerce Case Study
Farmbox

Farmbox is a start-up working to make farmers’ markets more accesible, easier, and less time consuming with minimal commitment.

Industry

E-Commerce
Software as a Service

Platforms

Mobile

Creative Process

FarmBox improves the farmer’s market customer experience while providing farmers and customers the tools to connect with one another, rain or shine. It makes it easy to bring healthy choices to our hectic daily lives.

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From the Ground Up

Farmbox was a concept that was designed from the ground up. A heavy emphasis was making sure it was easy to learn about the indivual farmer, a key reason people shop at farmers’ markets.

User Needs

The goal is to connect farmers to a larger buying audience while still keeping that farmers’ market connection shoppers desire. This was achieved through a modern mobile shopping experience with photos, bios, and farmer entered details in app.

The Concept

The FarmBox shoppers’ interface allows customers to view farmers, their available products at that week’s market, and ll
up their FarmBox.

Each box can contain items from every participating vendor, allowing the user to go to the designated pickup tent to pick up that week’s shop.

Prototypes & Presentation

As a start-up in it’s infant stages, Farmbox needed design materials to show to potential investors and interested farmers’ market administrative staff.